Devintek
Digital Marketing

Profitable Google Ads, Microsoft Ads, YouTube and display advertising — strategy, campaign management, attribution and weekly optimisation tied to revenue and pipeline.

01 / A better starting point

Is Your Digital Advertising Costing You Customers Every Day?

Most businesses lose customers every day to underperforming digital advertising. If any of these sound familiar, you are losing revenue right now:

  1. Google Ads spend with no clear ROAS measurement

    Without reliable conversion values in Google Ads, you cannot tell which campaigns earn back their cost, so budget keeps flowing to search terms that never become customers.

  2. Performance Max campaigns acting like black boxes

    Performance Max hides where ads run and which queries trigger them, so budget can drift into low-value placements or branded traffic you would have won anyway.

  3. Junior account managers running on agency autopilot

    Accounts left with inexperienced staff often run for months on default settings, with outdated bids and negatives, quietly wasting budget each month without review.

  4. Landing pages that convert below industry average

    Paying for clicks that land on slow or unfocused pages means most visitors leave without enquiring, pushing up cost per lead on every campaign you run.

  5. No path from ad click to sales pipeline

    When ad platforms only report form fills, you cannot see which keywords produce qualified leads or closed deals, so bidding favours volume over revenue.

  6. Wasted spend on broad match and low-intent keywords

    Loose match types and missing negative keywords trigger ads on searches unrelated to what you sell, spending budget on people who were never going to buy.

02 / Built around your ambition

Our digital advertising and PPC services — 8 Profitable Solutions

Explore our services
  • 01

    Google Ads management (Search, Display, YouTube)

    Search, Display and YouTube campaigns structured by intent, with keyword research, ad copy testing, bid strategies and negative keyword lists maintained every week.

  • 02

    Microsoft Ads management

    Campaigns built for Microsoft Advertising, often at lower cost per click than Google, with imports adapted rather than copied so bids and targeting suit Bing's audience.

  • 03

    Display and programmatic advertising

    Audience-led display and programmatic campaigns with placement exclusions and frequency caps, used for remarketing and awareness where they support measurable conversions.

  • 04

    Shopping ads and Performance Max

    Merchant Center feed optimisation, product grouping and Performance Max asset groups with audience signals, run alongside standard Shopping and search campaigns for clearer control.

  • 05

    Landing page optimisation for ad traffic

    Dedicated landing pages matched to ad groups and search intent, with message match, faster load times and form tests that lower cost per lead.

  • 06

    Conversion tracking and attribution

    Conversion actions defined around real business outcomes, configured through Google Tag Manager and GA4, with values assigned so bidding reflects what each lead is worth.

  • 07

    Server-side enhanced conversions

    Enhanced conversions and server-side tagging that send first-party data securely to Google Ads, improving match rates where cookies and browser restrictions lose signal.

  • 08

    Weekly optimisation and reporting

    Weekly search term reviews, bid and budget adjustments, and a clear report on spend, CAC and ROAS by campaign, with next week's changes listed.

The Payoff

Benefits of Our Digital Advertising Management

06Reasons teams stay with us
  1. Spend focused on buying intent

    Keyword and audience targeting is tightened so budget goes to people ready to act.

  2. Transparency into Performance Max

    Asset groups, search themes and exclusions are structured so you can see what drives results.

  3. Senior eyes on your account

    Your campaigns are managed by experienced people, not passed to a rotating junior team.

  4. Landing pages that support the ad

    We review and improve the pages your ads send traffic to, so clicks have a better chance of converting.

  5. Accurate conversion tracking

    Google Ads, GA4 and offline conversions are connected so bidding learns from real outcomes.

  6. Ad copy tested systematically

    Headlines, descriptions and offers are tested in a structured way rather than changed on a whim.

How we work / From idea to impact

How We Manage Your Digital Advertising

  1. 01

    Account audit

    We examine campaign structure, search terms, match types, tracking and wasted spend in your current accounts.

  2. 02

    Targeting and structure plan

    We rebuild campaigns around clear themes, with negative keywords, audiences and budgets set deliberately.

  3. 03

    Conversion tracking setup

    Tags, GA4 events and CRM imports are configured so every campaign optimises towards real leads or sales.

  4. 04

    Ads and landing pages

    We write ad variations and recommend or build landing page improvements to match each campaign's intent.

  5. 05

    Launch and optimise

    Search terms, bids and creative are reviewed regularly, with tests run to improve results over time.

Why Devintek

Why Choose Us for Digital Advertising

  1. Experienced across Google Ads, Microsoft Ads and YouTube.

  2. Search term reviews and negative keywords handled every week.

  3. Landing page expertise from a team that also builds websites.

  4. Tracking configured before budget is scaled.

  5. Plain reporting on cost per lead and cost per sale.

  6. No management of your accounts from behind closed doors.

The Devintek approach↗

Your vision. Our craft.

Strategy, design and development working as one connected team.

Industries

Industries Using Our Digital Advertising Services

  • Legal services
  • Home improvement and trades
  • Ecommerce
  • Healthcare clinics
  • B2B software
  • Education
  • Automotive
  • Financial services

Investment

PPC Management Plans Scaled to Your Ad Budget

Search Starter

From USD 2.5K/month

  • Google Ads search campaigns
  • Or 12–15% of ad spend
  • Conversion tracking setup
  • Weekly search term reviews
Choose Search Starter

Growth

Most Popular

Custom quote

  • Search, Shopping and Performance Max
  • Microsoft Ads campaigns
  • Landing page optimisation
  • Enhanced conversions
Choose Growth

Full Performance

Up to USD 8K/month retainer

  • Display, YouTube and programmatic
  • Server-side tagging
  • CRM pipeline attribution
  • Senior strategist oversight
Choose Full Performance

FAQ

Frequently Asked Questions

Still have questions?

Our team replies within one business day with a straight answer, not a sales pitch.

Contact us

Digital Advertising and PPC Services for Growing Businesses

Digital advertising and PPC services done well are still one of the most reliable customer acquisition channels for SaaS, ecommerce and professional services in 2026. Done badly, they are a money pit. The difference is strategy, account structure, creative discipline and weekly optimisation rigour. Devintek runs digital advertising programmes across Google Ads (Search, Display, YouTube, Shopping, Performance Max), Microsoft Ads, programmatic display, and YouTube paid placements — with strategy anchored to business model, attribution wired through enhanced conversions and server-side tracking, and weekly optimisation against ROAS, CAC and pipeline targets rather than vanity click metrics. Every engagement starts with a paid advertising audit: account structure review, keyword and audience analysis, creative quality assessment, landing page conversion analysis, attribution gap identification, and competitive intelligence. We return a 90-day plan covering recommended channel mix, account structure, budget allocation, creative production cadence, attribution setup and KPI framework. Execution includes proper account architecture (campaign types separated by intent, ad groups tightly themed, exact-match prioritised for high-intent keywords), creative production for search ads (Responsive Search Ads with all extensions), display creative (HTML5 and image variants tested), YouTube video ads, and Shopping campaigns with feed optimisation for ecommerce clients. We also handle ad-specific landing page optimisation — most agencies run ads to the client's existing pages with mediocre conversion rates; we redesign landing pages where the ad ROAS depends on it. Weekly optimisation sessions adjust bids, refine keywords, expand winning audiences, pause losers, and test new creative. Monthly reports tie spend to revenue or qualified pipeline rather than just clicks and conversions.

Keep Exploring

Related Digital Marketing Services

Part of Digital Marketing

Your next chapter

Ready to Grow With Digital Advertising?

Let's discuss your goals on a free 30-minute strategy call. You will leave with a written roadmap — whether you hire us or not.

Book My Free Strategy Call

Strategy / Design / Technology