Profitable paid social across Meta, TikTok, LinkedIn and Pinterest — strategy, creative testing, attribution and weekly optimisation against measurable ROAS targets.
01 / A better starting point
Is Your Paid Social Marketing Costing You Customers Every Day?
Most businesses lose customers every day to underperforming paid social marketing. If any of these sound familiar, you are losing revenue right now:
02 / Built around your ambition
Our paid social media marketing services — 8 Profitable Solutions
- 01
Paid social strategy and budget planning
Budget allocation across platforms and funnel stages based on your margins, average order value and sales cycle, with target CPA or ROAS set before any spend goes live.
- 02
Meta (Facebook + Instagram) ads management
Campaign structure, audience building, Advantage+ setup and creative rotation for Facebook and Instagram, with budgets shifted weekly towards ad sets delivering profitable conversions.
- 03
TikTok ads management and creative
Native-feeling vertical ads, Spark Ads and campaign setup on TikTok, with frequent creative refreshes to keep pace with how quickly content fatigues on the platform.
- 04
LinkedIn ads (B2B targeting)
Targeting by job title, company size, industry and account lists, using lead gen forms and document ads suited to longer B2B buying cycles.
- 05
Pinterest ads for DTC ecommerce
Shopping and standard pin campaigns connected to your product catalogue, reaching people planning purchases in categories such as home, fashion and gifting.
- 06
Creative production and A/B testing
Ad variants produced in-house and tested in a structured way on hooks, formats and offers, so decisions about what to scale rest on results rather than opinion.
- 07
Server-side conversion tracking
Meta Conversions API, TikTok Events API and LinkedIn Conversions API configured alongside GA4 and CRM imports, recovering conversions that browser pixels miss.
- 08
Weekly performance optimisation
Weekly reviews of spend, CPA and ROAS by campaign, with budgets reallocated, fatigued ads paused and new tests launched based on that week's data.
The Payoff
What Paid Social Media Marketing Delivers
Audiences that are tested, not guessed
Structured tests compare interest, lookalike and retargeting audiences to find where budget performs.
Better tracking after privacy changes
Conversions API and server-side events recover signal lost to iOS updates and cookie restrictions.
A clear line from click to revenue
Campaign data connects to your store or CRM so spend can be judged against sales.
Full access to your ad accounts
You own the accounts, pixels and data, and can see exactly what is running.
How we work / From idea to impact
Our Paid Social Media Marketing Process
- 01
Account and tracking audit
We review your Meta, TikTok or LinkedIn accounts, pixel setup and past performance.
- 02
Strategy and budget plan
We set objectives, audience structure and budget split across prospecting and retargeting.
- 03
Tracking fixes
Pixels, Conversions API and UTM conventions are set up so every conversion is recorded properly.
- 04
Creative production
We produce a batch of ad concepts across formats, with several hooks and angles to test.
- 05
Launch and test
Campaigns go live with structured creative and audience tests running from the first week.
- 06
Optimise and scale
Winning combinations receive more budget while new creative is cycled in to keep performance steady.
Why Devintek
Why Choose Devintek for Paid Social Marketing
Creative testing is built into every paid social campaign.
Server-side tracking set up to improve attribution.
Ad accounts set up in your name, with full access for you.
In-house creative production that keeps pace with spend.
Weekly optimisation, not a set-and-forget approach.
Reporting that ties spend to leads and revenue.
Your vision. Our craft.
Strategy, design and development working as one connected team.
Industries
Industries Growing With Our Paid Social Campaigns
- Direct-to-consumer brands
- Fashion and apparel
- Health and beauty
- Online courses
- Events
- Home and lifestyle
- B2B SaaS
Investment
Paid Social Management Plans Built Around Your Ad Spend
Single Platform
From USD 3K/month
- Meta, TikTok or LinkedIn campaigns
- Or 12–15% of ad spend
- Server-side conversion tracking
- Weekly optimisation
Multi-Platform
Custom quote
- Two or more paid social platforms
- Monthly creative variants per audience
- Cross-platform budget allocation
- Weekly performance reporting
Scale Programme
Up to USD 10K/month retainer
- High-volume creative testing
- CRM offline conversion imports
- Dedicated senior media buyer
- Accounts owned by you
FAQ
Frequently Asked Questions
Still have questions?
Our team replies within one business day with a straight answer, not a sales pitch.
Contact usPaid Social Media Marketing Services for Growing Businesses
Paid social media marketing services in 2026 require a different discipline than they did in 2020. Attribution is harder, creative shelf life is shorter, audiences are saturated, and the platforms have consolidated into a small number of pay-to-play giants. Devintek runs paid social as a measurable performance discipline — every campaign tied to a clear ROAS or CAC target, attribution wired through server-side tracking, and creative production designed for the velocity each platform demands. Every paid social engagement starts with audit: current ad account performance, audience saturation analysis, creative pipeline assessment, attribution gap identification, and competitive intelligence. We return a written 90-day paid social plan covering recommended platform mix (Meta, TikTok, LinkedIn, Pinterest, X), audience targeting strategy, creative production cadence, attribution setup and measurement framework. Execution runs in weekly optimisation sprints — testing new creative, scaling winners, killing losers, refining audiences, and adjusting bid strategies. Server-side tracking is implemented via Meta Conversions API, TikTok Events API, LinkedIn Conversions API and any platform-specific equivalents, complementing browser-side pixels for maximum attribution recovery in the post-cookie environment. Creative is produced in-house: scripts, storyboards, static graphics in Figma, short-form video in CapCut/Premiere, with template systems supporting 20–50 ad variants per month per channel for major DTC accounts. Account access is always in the client's name with our team having user-level access only. Monthly reports cover ROAS, CAC, blended CAC, payback period, and channel-specific incrementality measured against holdout tests where budget allows.
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Ready to Grow With Paid Social Marketing?
Let's discuss your goals on a free 30-minute strategy call. You will leave with a written roadmap — whether you hire us or not.
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