Get found in the App Store and Google Play. Keyword research, listing copywriting, screenshot A/B testing, ratings strategy and ongoing optimisation.
01 / A better starting point
Is Your App Store Optimisation Costing You Customers Every Day?
Most businesses lose customers every day to underperforming ASO. If any of these sound familiar, you are losing revenue right now:
02 / Built around your ambition
Our App Store Optimisation services — 8 Discoverable Solutions
- 01
Keyword research for App Store and Play Store
Keyword research using store search data and competitor rankings, selecting terms for the App Store keyword field and Play Store descriptions by relevance and competition.
- 02
App title, subtitle and description optimisation
Titles, subtitles, promotional text and descriptions rewritten to include priority keywords within character limits while clearly explaining the app's main benefit.
- 03
Screenshot and preview video creative
Screenshot sets and preview videos designed to show your core use case in the first frames, with captions tailored to each platform and device size.
- 04
Screenshot A/B testing via Store Connect
Structured tests on screenshots, icons and messaging using Apple's Product Page Optimisation and Google Play store listing experiments, with winners rolled out after significant results.
- 05
Ratings and reviews strategy
In-app rating prompts timed after positive moments, review response templates and a process for addressing recurring complaints that pull your average rating down.
- 06
Competitor ASO benchmarking
Regular tracking of competitor keywords, creative changes, ratings and category rankings, highlighting gaps your listing can target and tactics worth testing.
- 07
Localisation across markets
Listings adapted for each priority market with native-language keywords, copy and screenshots that reflect local search behaviour and cultural expectations.
- 08
Monthly ASO performance reporting
A monthly report covering keyword rankings, impressions, listing conversion rate, installs and ratings, with the tests planned for the following month.
The Payoff
What App Store Optimisation Does for Your App
Discoverable in store search
Your title, subtitle and keyword fields are built around the terms real users type into the App Store and Google Play.
Creative that stands apart
Screenshots show what makes your app different instead of repeating the same layouts as every competitor.
Healthier ratings over time
Well-timed in-app review prompts and prompt replies to feedback support a stronger average rating.
Decisions based on tests
Store listing experiments show which icon, screenshot or copy variant performs better before you commit to it.
How we work / From idea to impact
How Our App Store Optimisation Works
- 01
Listing and competitor review
We benchmark your current listing, keyword coverage and ratings against the apps you compete with.
- 02
Store keyword research
We research search terms separately for iOS and Android, since each store indexes metadata differently.
- 03
Metadata rewrite
Title, subtitle, keyword field, short description and long description are rewritten to balance relevance and readability.
- 04
Screenshot and preview creative
We plan and design screenshots and preview videos that explain your app's main value within the first few frames.
- 05
Testing and ratings strategy
We set up store listing experiments and agree when and how the app should ask users for a review.
- 06
Localisation and monthly review
Metadata is adapted for priority markets, and we review impressions, conversion and keyword movement each month.
Why Devintek
Why Choose Devintek for App Store Optimisation
Separate strategies for the App Store and Google Play
Designers and copywriters working on the same listing
Our mobile developers can implement in-app review prompts properly
Creative tested with store experiments rather than guesswork
Localisation handled with native speakers
Store guidelines respected, so updates are not held up in review
Your vision. Our craft.
Strategy, design and development working as one connected team.
Industries
App Categories We Support with App Store Optimisation
- Health and Fitness
- Fintech and Banking
- Education
- Food Delivery
- Productivity
- Travel
- Retail and Shopping
- Faith and Lifestyle
Investment
App Store Optimisation Plans for iOS and Android
One-Off ASO Optimisation
From USD 3K
- App Store and Play Store keyword research
- Title, subtitle and description rewrite
- Screenshot copy recommendations
- Competitor benchmarking
Monthly ASO Retainer
From USD 1.5K/month
- Ongoing keyword tracking and updates
- Screenshot A/B testing
- Ratings and review response strategy
- Monthly ASO report
Global ASO Programme
Custom quote
- Listing localisation across markets
- Native-language screenshots
- Secondary store listings
- Preview video production
FAQ
Frequently Asked Questions
Still have questions?
Our team replies within one business day with a straight answer, not a sales pitch.
Contact usApp Store Optimisation Services for Growing Businesses
App Store Optimisation services are the search marketing discipline for mobile — getting found in App Store and Google Play search for relevant queries, and converting browsers into installers when they land on the listing page. Devintek runs ASO programmes for B2B SaaS apps, consumer apps, fintech apps, healthcare apps, education apps and DTC ecommerce apps across iOS and Android. Every ASO engagement starts with a discovery audit: current keyword rankings across both platforms, listing page conversion analysis (impressions to installs), competitor positioning and creative comparison, ratings and reviews analysis, and localisation gap assessment for international markets. We return a written ASO strategy covering keyword targeting (matching search volume to competitive difficulty), listing copy optimisation (titles, subtitles, descriptions, promotional text), creative production (screenshots, preview videos, app icons), ratings and reviews strategy, and localisation plan. Execution includes keyword implementation across listing fields, screenshot redesign in Figma with A/B testing variants for App Store Connect and Play Console experiments, preview video production (script, storyboard, filming and editing), ratings prompt strategy with platform-compliant request flows, and review response templates for both positive and negative feedback. We run monthly A/B tests on screenshots and preview videos to compound conversion rate improvements. Localisation covers major markets — listing copy localised with native-language writers, screenshots redesigned with localised copy and culturally appropriate imagery, and per-market keyword research. Monthly reports track keyword rankings, impressions, installs, install conversion rate, ratings velocity, and competitor movement. We are honest about ASO limitations — without paid acquisition or strong organic install signal, ASO alone has a ceiling. We coordinate with paid acquisition teams where appropriate.
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